Israel is a country blessed with warm and sunny weather and cotton is the optimal fiber to make clothes appropriate for the heat. Denim being made of 100% cotton makes it the perfect fabric of choice for everyday Israeli life. 

In 2017 Yarden began cooperating with Amos Yahalomi, wishing to introduce the simplicity and beauty of denim to the people of Israel. The combination of Yarden´s motivation and creative driving force, alongside Amos Yahalomi´s valuable knowledge and experience as an industrial denim wash entrepreneur, culminated in a successful denim workshop. 

The workshop was intended to reach a wide range of people from fashion students to designers in big firms, or anyone who is interested in the topic. As part of their professional cooperation, Yarden and Amos founded a course taught in the fashion department of the Vitzo Academy for Design, in which they also served as lecturers.

Scroll down to see the Denim Look Book.